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179 days
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
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cookiePreferences
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2 years
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session
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Duration
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Fraud prevention and detection
1 year
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Fraud prevention and detection
30 minutes
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10 years
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Description
Duration
_ga_
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2 years
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
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24 hours
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2 years after last activity
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6 months after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
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30 minutes after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
__utma
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2 years after last activity
SourceBuster is used by WooCommerce for order attribution based on user source.
Name
Description
Duration
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
sbjs_current_add
Timestamp, referring URL, and entry page for your visitor’s current visit to your store
session
sbjs_first_add
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current
Traffic origin information for the visitor’s current visit to your store
session
sbjs_first
Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_udata
Information about the visitor’s user agent, such as IP, the browser, and the device type
session
sbjs_session
The number of page views in this session and the current page path
30 minutes
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Duration
_omappvs
Cookie is used to identify returning visitors
1 day
_omappvp
Cookie is used to identify returning visitors
1 day
om-{id}
used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
om-interaction-cookie / omGlobalInteractionCookie
Used to determine if a visitor has interacted with any campaign on your site.
Session
om-global-cookie / omGlobalSuccessCookie
Used to prevent any future OptinMonster campaigns from showing on your site.
Session
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used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using the Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug. No expiration date
30 days
_omra
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution
1 year
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete
Session
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
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