August 2025

Generative Engine Optimization (GEO). Think SEO but tailored for platforms like ChatGPT, Gemini, Claude, and Perplexity. GEO involves optimizing your content to increase the chances of being cited or surfaced by AI-driven search engines. A must-discuss for bloggers and brands aiming to stay discoverable in a generative AI-dominated world. This image has the text Generative Engine Optimization at the top of a blue background with matrix-style numbers and letters on it. A light bulb is plugged in and bright as cogs below it turn and pipe into one another.
Playbook Prompts: Crafting AI-Generated Step-by-Step Plans for Any Project
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